The company's distinctive logo and mascot, Bobux the bear is based on the Pukanini Bears that became extinct in New Zealand around the 1900's. These bears were easily recognised by the shape of their funny ears and looked similar to the Australian Koala Bear to which they were related.

They were very trusting, loveable and thrived on human contact. The bears were however extremely sensitive to their environment and eventually, disease and climatic changes sadly lead to their extinction.

Over the years there have been reported sightings of Pukanini bears in remote wilderness areas in the South Island of New Zealand. In 1972 a group of Germany tourists who became lost after they wandered off the Milford track reported seeing what they believed were Pukanini bears coming out of a small cave. The bears ran off when they saw the tourists.

Scientists recently discovered and unearthed frozen samples of DNA from permafrost in areas once inhabited by the Pukanini Bears.

It is believed that in the future, advances in biotechnology will enable scientists to genetically engineer the DNA in a bid to revive the species.

Proposals also include establishing sanctuaries in designated areas that would ensure the Pukanini bears long-term survival.